This is a new campaign from Bazooka Brands’ Juicy Drop “Juicy Drop It,” developed by Tracy Locke that’s betting candy lovers are craving something tech can’t give them – a genuinely tactile, two-handed experience.
In a world of autopilot convenience like self-driving cars and voice-activated everything, some of the best moments still require both hands, including Juicy Drop candy. The campaign challenges fans to put down the distractions and pick up the candy, turning every peel, dip, top and squeeze into a full-sensory, ten-fingered ritual because when candy is this interactive, it commands your full attention.
Paid Media will run across, Snapchat, Instagram, Peacock Streaming, YouTube & TikTok.
