Renowned brands including Colgate Palmolive, Deloitte, General Mills and NAACP, and leading agencies from across North America represented
November 4, 2024 – WARC, the global authority on marketing effectiveness, has today revealed the jury for the WARC Awards for North America 2025 in association with LIONS, celebrating the region’s best strategic and effective marketing ideas that have driven business growth.
The esteemed jury panel of top industry experts from across Canada and USA represent a wide selection of global and local brands such as Colgate Palmolive, Deloitte, General Mills, Kraft Heinz, NAACP, Shipt and Gannett, as well as leading agencies including FCB Canada, Grey, Omelet and TBWA\Worldwide.
John Bizzell, Awards Lead, WARC, added: “We’ve convened a fantastic jury of highly respected professionals from across North America to bring expertise and cultural insight to the judging process. We very much look forward to working with them as they select the best work from Canada and the USA that is strategically brilliant and delivers commercial impact.”
The WARC Awards North America 2025 jury is named as:
- Diana Frost, Global Chief Growth Officer, Kraft Heinz, Global – jury chair
- Aba Blankson, Chief Marketing and Communications Officer, NAACP, USA
- Alia Kemet, Chief Marketing Officer, Shipt, USA
- Ben Williams, Global Chief Creative Experience Officer, TBWA\Worldwide, USA
- Rodney Williams, Principal, Trestle Glen Group, USA
- Jenny Huang, Director, B2B Brand Marketing, Gannett | USA TODAY Network, USA
- Jonathan Lee, Global Chief Strategy Officer, Grey, USA
- Laurent Cayet, Global Vice President, Colgate Equity, Content and Digital Ecosystem, Colgate Palmolive Company, USA
- Matt McGowan, General Manager, Snap Inc., Canada
- Shelley Brown, Chief Strategy Officer, FCB, Canada
- Stacy Kemp, Executive Lead, Deloitte’s CMO Program, Deloitte, USA
- Stephen Kiely, CEO, Dentsu, Canada
- Teman Evans, Global Chief of Design, General Mills, USA
- Thas Naseemuddeen, CEO, Omelet, USA
This regional North American competition, part of the Global WARC Awards, will be judged rigorously and consistently, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders.
The jury will award Gold, Silver and Bronze accolades across 12 categories: Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data, and Strategic Thinking.
The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will together award the highly coveted Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
More information on The WARC Awards and jury bios here. Download the entry pack here.
Key dates for WARC Awards 2025 are:
13 November 2024: second entry deadline
11 December 2024: final entry deadline
