Created by The Midnight Club and directed by Tom Emmerson through Business Club, adidas’ latest campaign for the new Predator Victory boot takes viewers on a thrilling journey to become the world’s top goal scorer. From Parisian estates and corporate offices to scrappy Sunday league matches and the grand stage of international football, this high-energy film captures the universal passion for the game. Featuring cameos from football’s biggest stars and Tom Emmerson’s signature bold style, the film poses the question: “Is it all in the boot?”
Tom Emmerson is renowned for his visually striking work, including award-winning music videos and captivating films for fashion house House of Errors. After delivering viral campaigns for Jude Bellingham and adidas Originals in 2024, Tom was invited back to collaborate on adidas’ latest star-studded project.
In the film, a 10-year-old girl, a middle-aged accountant, and a pensioner all find themselves equipped with the new Predator Victory boots, launching them into an exhilarating competition against football legends like Jude Bellingham, David Beckham, and Zinedine Zidane.
Balancing humor, relatability, and cinematic spectacle, Tom’s film reinforces adidas’ message: no matter who you are, you can score goals with the right tools. The campaign is a celebration of the joy and inclusivity of football, powered by the innovation of the Predator Victory boot.
