May, 2025.- Juan Pablo García, Managing Director at DAVID Colombia, has been selected as a juror for the Innovation Lions at Cannes Lions 2025, marking a significant milestone not only in his career but for the Latin American creative industry. In a recent interview, he offered a glimpse into his perspective on what makes truly innovative work stand out in today’s saturated creative landscape.
“Innovation is not about tech for tech’s sake,” García shared. “It’s about bold ideas that challenge categories, shift behavior, and push culture forward.” His approach reflects a commitment to purpose-driven creativity—one that dares to disrupt while staying rooted in meaningful human insights.
As a juror, García is prepared to explore the unexpected. He emphasized the responsibility of judging Innovation Lions, where submissions are often ahead of their time. “The biggest challenge is to recognize the work that will define where we’re headed, not just where we are,” he explained.
Representing Latin America on such a prestigious panel is not lost on him. García sees it as an opportunity to spotlight the region’s growing global influence, noting that LATAM is no longer just participating, but leading in creativity. He hopes to inspire more regional voices to think beyond boundaries.His presence on the Innovation Jury signals a shift toward bolder, more diverse perspectives in the global creative conversation—a move that Cannes Lions 2025 is embracing more than ever.
