Joybyte, the influencer-led social marketing agency, has won the influencer management business for Sticker Mule, the Internet’s favorite custom printing company.
Joybyte will manage influencer strategy, activation and promotions and be responsible for 20 to 40 influencer activations per month. The agency will scout, vet and recruit talent and manage activations to deliver on the brand’s strategic messaging needs.
Joybyte will oversee content approvals and quality control, product fulfillment, talent negotiations and payments; nurture talent relationships; negotiate and manage content usage and rights; and provide insights and analytics about performance. The agency will develop new iterations of content to take advantage of emerging opportunities.
Ben Gerster, Founder of Joybyte, said the marketing match between Joybyte and Sticker Mule was ideal. “Sticker Mule already has a bold and edgy voice on Instagram and TikTok,” Gerster said. “They are the leaders in what you can call the ‘make-your-own swag’ movement. They call themselves the ‘Internet’s most kick-ass brand,’ and we saw a massive opportunity to use that voice to capture consumers with a smart, creative and savvy influencer campaign.”
Recent additions to the Sticker Mule product universe include custom hats, budget-priced sticker products, direct-to-film transfers, acrylic magnets, fabric stickers and an aggressive expansion of the 23,000+ consumer-owned Sticker Mule online stores. Sticker Mule allows consumers to buy and sell custom merchandise such as stickers, magnets, buttons, labels, t-shirts, packaging, keychains, temporary tattoos, and an award-winning hot sauce. The company has 1200+ employees in 30+ countries and factories in New York, South Carolina, and Italy.
Joybyte is a certified TikTok Shop Partner and micro-influencer marketing agency redefining what social commerce success looks like. Their tailored influencer campaigns are built to perform and are strategically aligned with a client’s customer journey and are optimized for sales. No fixed talent pools. No cookie-cutter solutions. Just curated creators, always-on insights and authentic community engagement that scales.
