Whether it’s a brief respite from the holiday shopping frenzy, a quest for a meaningful gift, a thirst for expanding one’s whisky expertise, or simply an opportunity to partake in a whisky masterclass, Activation Union, the activation-led agency, has crafted The Blue Room as a lavish sanctuary. Here, guests can escape the hustle and bustle of the city and immerse themselves in a moment of serene luxury.
James Neale, founder and CEO of Activation Union, expresses enthusiasm: “It’s amazing to be working with such an incredible global organization like Diageo, and we are so proud to have launched this work with them today, a first for Johnnie Walker in Australia.”
Over the next seven weeks, patrons can reserve a spot at the Ritual Bar for an exclusive tasting session led by expert whisky connoisseurs. They’ll have the pleasure of savoring Johnnie Walker’s renowned Blue Label, Black Label, and Gold Label ritual serves while delving into the brand’s rich history.
Diageo extends an invitation for guests to explore and purchase their most popular premium Johnnie Walker whisky selection and be among the first in Australia to experience their new limited edition, rare varieties.
For a special memento, exclusive bottle personalization services are also available, allowing guests to create an unforgettable gift for their loved ones during this festive season.
From Friday, November 17th, to Friday, December 29th, aficionados of Scotch, those trying whisky for the first time, and gift-givers alike can indulge in the luxurious world of Johnnie Walker Blue Label.
While daily spaces for tasting sessions are limited, walk-ins are also warmly welcomed.