In a world where selling a used-car on social media feels like walking into a battlefield,
Roddonjai—Thailand’s trusted used-car platform—has partnered with VML Group Thailand to flip the script with their latest campaign, “Don’t Let Anyone Devalue Your Car.”
Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twist
on the everyday frustrations of selling a used-car in today’s chaotic digital landscape.
More than just entertaining, the campaign delivers a clear message: Roddonjai offers car sellers a professional, drama-free experience.
With international-standard inspections and a seamless platform, sellers can achieve fair prices without the hassle, noise, or devaluation of social media.
Credits Client: Roddonjai Agency: VML Group Thailand
Chief Executive Office : Parattajariya Jalayanateja Chief Creative Office : Park Wannasiri Group Creative Director : Natkanate Ruengrujmethakul Senior Art Director : Nucharee Virojtakulchai Senior Copywriter : Satawat Tangpuangporn Art Director : Jiratchaya Thongprasert Creative Service Director: Wascharin Pongsirivilas Project Manager: Nutthapol Thani Production Director : Jiroj Mechoojit Producer : Anuchit Sannopphakun Business Director : Sirina Shinkhem Account Manager : Phattrakorn Phatthanachan Associate Strategy Director : Morakotchanok Chutikuntanakit Global CCO : Debbi Vandeven Deputy Global CCO: Rafael Pitanguy APAC CCO: Paul Nagy
Production House: Salmon House Director : Thanachart Siripatrachai Creative Director : Vichai Matakul Creative : Supatcha Skultechatana, Chayakorn Charoensuk Assistant Director : Pattarin Chaopanich Producer : Paweenwat Tangpimai PM : Rungruedee Jedsadaphanukun Client Service : Sasit Sawangsri Cinematographer : Pake TanapolEditor : Beam Wong Colorist : Udomsak Thong-in VTR : Krongyote Glinfuang Sound Mixer : Sound Space Studio Co.,Ltd.
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