New York, NY — March 24, 2025 — JOAN Studios, the modern content studio within the female-founded holding company JOAN, has been named lead creative agency for Red’s, marking the brand’s first-ever partnership with a creative agency of record.
Red’s is transforming the frozen aisle, proving that convenience should never come at the cost of quality. With delicious restaurant-worthy flavors, high-quality ingredients and an uncompromising approach to cooking food better, Red’s is redefining what frozen food can be. Now, with JOAN Studios as its creative partner, the brand is gearing up to show the world that the bar has been raised in frozen.
JOAN Studios will bring its bold, culture-first approach to help Red’s cut through the clutter and elevate its presence in unexpected ways. Red’s selected JOAN Studios for its innovative partnership model, which moves beyond traditional agency relationships.
“We’re thrilled to partner with Red’s All Natural to amplify their story in bold, unexpected ways,” said Cheri Anderson, Global Chief Production Officer of JOAN Studios. “Using our Play Pass model, we’re set to create fresh, social-first ideas that position Red’s as the leader in premium frozen food. This isn’t about standing out—it’s about redefining what the category can be.”
To take their partnership to the next level JOAN Studios will lead Red’s social-first strategy and creative activations, as well as an always on Influencer enthusiast program. JOAN Studios will implement Play Pass: JOAN Studios’ bespoke subscription-based model that builds momentum through planned sprints to spark bold ideas for social-first activations called “Culture Drops”. This model is designed to disrupt, draw attention and create cultural currency to position Red’s as extremely committed food makers.
Red’s will also work with JOAN Studios’ Influencer and Talent offering to tap into a collective of influencers who are absolutely obsessed with their individual passions and share in the same values of the brand, dubbed “The Fanatics” Influencer Program.
“Red’s has built a loyal community of fans who know we do things differently, and now it’s time to bring that story to a bigger audience,” said Angela Rassi, Chief Growth Officer of Red’s. “JOAN’s approach—turning brands into cultural forces—aligns perfectly with our mission to cook food better and relentlessly & innovatively raise the bar in frozen food. We’re not just here to stand out—we’re here to change the game.”
