LONDON, NEW YORK AND LOS ANGELES –Thu Feb 19 2026– JK today announced its official launch, introducing a marketing and creative company designed as a modern operating model for the AI era. Co-founded by industry leaders James Sparano and Kev O’Sullivan, the firm enters the market with Hitachi Energy as its founding client, anchored by a proprietary focus on Brand Velocity.
Built in response to a structural shift in how marketing must operate, JK combines senior strategic leadership with orchestrated AI to help brands dramatically compress the distance between insight and execution. As organizations face increasing complexity and accelerated timelines, JK offers an alternative to traditional agency models—one centered on Brand Velocity: the ability to deliver maximum value, impact, and meaning in the quickest possible time.
“Marketing is undergoing a once-in-a-generation reset, where speed alone is no longer a competitive advantage—velocity is,” said James Sparano, Co-Founder of JK. “We didn’t set out to reinvent the agency; we set out to redesign how brand impact is generated. By embedding AI into our core operating model, we help clients unlock massive momentum, ensuring that the most meaningful ideas reach the market while they still matter.”
Hitachi Energy appointed JK to conceive “The Next 25,” a global movement that serves as a masterclass in Brand Velocity. By uniting world leaders and cultural icons across a multi-channel ecosystem of outdoor, social, and live events, JK is helping Hitachi Energy fundamentally redefine the global narrative around electricity—turning a utility conversation into a cultural imperative at record speed.
“Hitachi Energy is shaping the infrastructure that powers societies and economies,” said Kev O’Sullivan, Co-Founder of JK. “They understand that in a rapidly evolving landscape, a brand’s value is tied to its pulse. They don’t just need an agency; they need an operating system that delivers high-stakes creativity with precision and intelligent speed. That is the essence of the velocity we provide.”
