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Jewel Changi Airport blooms into a floral wonderland with  LEGO® Botanicals 

Featuring approximately 800,000 bricks, be enchanted by Southeast Asia’s largest showcase of LEGO Botanicals in a mall

Roastbrief by Roastbrief
May 28, 2026
in Agency, Brands, Campaign
Reading Time: 5 mins read
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Jewel Changi Airport blooms into a floral wonderland with  LEGO® Botanicals 
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SINGAPORE, 26 May 2026 – Jewel Changi Airport (Jewel) has blossomed into a vibrant  floral wonderland with the launch of Celebrate Jewel Blooms with LEGO Botanicals.  Marking the largest showcase of LEGO Botanicals ever featured in a mall in Southeast  Asia, the displays bring the popular LEGO collection to life. They will be showcased for a  limited period, starting from today.

Featuring approximately 800,000 LEGO bricks carefully assembled into breathtaking  floral installations, the spectacular promises an unforgettable experience not just for  LEGO fans, but for families seeking a fun recreational activity and international travellers keen to catch a unique Singapore experience. 

Towering floral centrepieces at Jewel Forest Valley (26 May to 26 July 2026) 

At the heart of the Jewel Forest Valley, a pair of larger-than-life LEGO Rose models, standing at 2 metres, create a striking centrepiece against the iconic Jewel Rain Vortex. 

visitors explore Jewel, they will be delighted to see whimsical installations, including  a cheerful LEGO Botanicals Happy Plants and Rocking Plants display, seamlessly  woven into the surrounding lush greenery.

A journey through the ‘Gardens of the World’ at Canopy Park (26 May to 30  August 2026) 

The floral adventure continues at Jewel’s Canopy Park located at its topmost floor on  Level 5. The play wonderland has been transformed into a global horticultural trail inspired  by the LEGO Icons ‘Gardens of the World’ series, which celebrates the beauty of garden  designs around the world.

Visitors can unwind at the Source Pool and be charmed by a Japanese garden, complete with a Japanese House, water lilies and koi fishes built from LEGO bricks, echoing the serenity depicted in the 10315 Tranquil Garden Set.

At Foggy Bowls, a Mediterranean-inspired setting comes to life with sunflowers, tulips and  vine-draped pergolas inspired by the 10359 Fountain Garden Set. The journey concludes  at the Petal Garden, where an English countryside scene featuring a cosy cottage and  whimsical mushroom house evokes the charm of the 11372 Autumn Cottage Garden Set. 

“We are delighted to debut Southeast Asia’s largest LEGO Botanicals showcase here at  Jewel,” said Ms Lee Ching Wern, Chief Executive Officer of Jewel Changi Airport. “This  collaboration reflects Jewel’s ongoing efforts to create distinctive experiences to delight  visitors. By reinterpreting Jewel’s iconic indoor environment through the creative lens of 

LEGO, we are offering visitors a fresh and inspiring way to experience familiar spaces,  complemented by exclusive retail offerings and experiential showcases. Canopy Park, in  particular, has been transformed into a playful and vibrant wonderland with LEGO  signature bricks and we are excited for our visitors to fully experience the immersive set up.” 

Ms Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC,  of the LEGO Group, said, “Through Celebrate Jewel Blooms with LEGO Botanicals, we wanted to create an experience that encourages people to slow down and explore  together in a playful and meaningful way. At the LEGO Group, we believe play has the  power to spark creativity, foster connection and inspire imagination across generations.  By blending Jewel’s deep connection to nature with the tactile and mindful experience of  LEGO building, the activation invites visitors to experience LEGO Botanicals in an  immersive and unexpected way. We are also excited to collaborate with Singaporean 

designers through the LEGO Botanicals fashion showcase, highlighting the versatility of  LEGO Botanicals as a creative medium while bringing fresh local perspectives to the  experience. We hope visitors of all ages will discover memorable moments together  across Jewel – one brick at a time.” 

High fashion meets LEGO Botanicals 

As part of the opening celebrations for Celebrate Jewel Blooms with LEGO Botanicals,  the LEGO Group has unveiled a specially curated fashion showcase in partnership with  the Singapore Fashion Council. Bringing together florals, fashion and performance, the  vibrant runway presentation reimagines the LEGO Botanicals collection as an unexpected  medium for creative expression. 

In collaboration with a collective group of celebrated fashion designers and labels – Joanna Lim, Sabrina Goh, Kha Ngo, Bhajinder Kaur, Clara Simanjuntak, Horas  Napitupulu and Sylvia Lim – the showcase features bespoke runway looks. 

Drawing from their distinct creative signatures, each designer has transformed botanical  elements into wearable works of art that ingeniously incorporate LEGO Botanicals. The  showcase blends sculptural forms, intricate textures and expressive floral detailing into a  fresh interpretation of floral-inspired fashion. 

Following their runway debut, the unique fashion pieces will remain on display in Jewel.  Please refer to Annex A for detailed profiles of the fashion designers, their LEGO  Botanicals-inspired designs, as well as performers featured in the fashion showcase. 

Complete your LEGO journey with a stamp rally and retail deals in Jewel (26 May  to 26 July 2026) 

Perfect for a day of fun and exploration, visitors can participate in a stamp rally spanning  seven designated locations in Jewel, including Canopy Park. Adventurers who  successfully collect all the stamps on their rally card can redeem a special souvenir at the  LEGO pop-up store located at Basement 1, while stocks last.  

Head over to the LEGO pop-up store at Basement 1, which features a wide selection of  LEGO merchandise. Shoppers can also find giant LEGO builds and take photos of the  displays available in the store.

Jewel is also rewarding shoppers with a host of promotions:  

• UOB cards exclusive: Redeem a S$10 Jewel Gift Voucher with a minimum spend  of S$150 (maximum of three same-day receipts) using UOB cards. • Exclusive LEGO premiums: Shoppers who spend a minimum of S$60 in Jewel  will be eligible to purchase LEGO premiums, including a Brick Sling Bag, Brick  Mug (available in two colours), Minifig Pouch, and Travel Organiser. Please refer  to Annex B for more details.  

• Canopy Park School Holiday promotion: Visitors to Canopy Park can enjoy up  to 25% off the Double Nets Bundle (Bouncing Net and Walking Net) from 30 May  to 28 June 2026 – a limited time offer that pairs two of the most popular  experiences at Canopy Park.  

• Monarchs & Milkweed promotion for Canopy Park visitors: Visitors can enjoy  a scoop of ice cream (classic flavours) from Monarchs & Milkweed (#04-218) for  just S$2 when they spend a minimum of S$20 on Canopy Park attractions (same day single receipt). Limited redemptions, while stocks last.  

Visit https://www.jewelchangiairport.com/en/promotion/celebrate-jewel-blooms-with lego-botanicals.html for more information on Celebrate Jewel Blooms with LEGO  Botanicals. 

Tags: agencyBrandscampaignfloral wonderlandJewel Changi AirportLEGO® Botanicals
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