TBWA\London has made a significant move to bolster its strategy department by appointing Jesper Norgaard as the new Strategy Director. This strategic hire comes on the heels of Raquel Chicourel’s appointment as Chief Strategy Officer and James Faupel as Head of Production, further strengthening the agency’s leadership team.
Jesper Norgaard transitions to TBWA\London from Grey London, where he excelled as Senior Strategist and later Strategy Director. His impressive career also includes roles at Forever Beta and Nomads Agency in Amsterdam, providing him with a wealth of experience and a global perspective.
With professional experiences in Denmark, the Netherlands, and the UK, Jesper brings a unique integrated mindset to TBWA\London. His passion for traditional advertising, coupled with a drive for innovation and integrated ideas, positions him as a key player in driving strategic excellence at the agency.
Jesper’s role at TBWA\London is to elevate the agency’s strategy output and inject a new dynamic into the team. Known for his disruptive thinking, Jesper will enhance TBWA\London’s digital and integrated strategy skills. He will work on major clients such as Starbucks and McVitie’s, contributing to the agency’s reputation for impactful and culturally resonant work.
Reporting directly to CSO Raquel Chicourel, Jesper will collaborate closely with the creative department to ensure a cohesive and collaborative approach. His goal is to help establish a strong strategic department and drive TBWA\London into an exciting new chapter.
“Having admired TBWA\London’s work for so long, my goal as the new Strategy Director is to create impactful and effective work that breaks the mould and resonates in culture and beyond,” said Jesper Norgaard. “I aim to help establish a strong strategic department in London and be part of an electrifying chapter for the agency. It’s ambitious yet exciting, and I’m ready to contribute my diverse skills to TBWA.”
Raquel Chicourel, CSO at TBWA\London, added, “Jesper is a disruptive, exciting thinker who has a knack for original creativity in various forms. We are all very excited about joining the home of disruption.”
