January, 2025.- Super Nice, the brainchild of Jared Kozel, champions the philosophy that “Nice wins.” This ethos goes beyond kindness—it’s a strategy that fuels creativity and fosters relationships, making waves in the advertising world. Kozel, along with collaborators Barry Sonders and MJ Speakman, is redefining creativity with empathy, agility, and bold ideas.
“Nice Wins” as a Creative Strategy
For Kozel, “Nice wins” isn’t just a motto—it’s the foundation of Super Nice’s approach. “It means creating spaces where people feel valued and empowered. That’s where bold ideas thrive,” he shares. Leading with empathy has become a cornerstone of the agency’s success, driving loyalty and collaboration with clients and partners alike.
Risk and Innovation: The Super Nice Way
Throughout his career, Kozel has taken bold creative risks, crafting iconic campaigns for brands like Coca-Cola and Hard Rock Cafe. His mantra? Trust the process. “It’s about answering, ‘Can you pull this off?’ with a confident ‘Yes,’” he explains. This fearless mindset shapes Super Nice’s culture: “Be Nice. Be Bold. Be Better.”
Empathy Meets Agility in a Tech-Driven World
Super Nice approaches advertising with the speed and experimentation of a tech startup. “Empathy keeps us grounded, agility keeps us moving,” Kozel says. By staying audience-first and embracing innovation, the agency helps brands make meaningful connections in today’s fast-paced environment.
Creativity Meets Technology
Super Nice’s campaigns aim to blend emotion with tech innovation, as seen in the Golden Hour phone lens for Gold Peak Tea. This creative solution transformed the brand into something tangible and memorable. Kozel believes that integrating technology into campaigns can create experiences that audiences not only see but also feel deeply connected to.
A Team Built on Shared Values
Kozel attributes much of Super Nice’s success to the partnership with Barry Sonders and MJ Speakman. Their combined expertise ensures creativity, strategy, and execution are seamlessly aligned. “We’re here to move fast, think fearlessly, and make things happen,” Kozel emphasizes.
Proving That Nice Can Lead
At its core, Super Nice isn’t about playing it safe. It’s about proving what’s possible when positivity, empathy, and boldness drive creativity. For Kozel, the mission is clear: “Loyalty isn’t just how we build partnerships; it’s how we turn ideas into action.”
With its unique philosophy and fearless creativity, Super Nice is redefining what it means to succeed in advertising—showing that in a competitive industry, Nice truly does win.
