It's Robots Versus Humans in Farm Bureau Financial Services Campaign

It’s Robots Versus Humans in Farm Bureau Financial Services Campaign

Agency Johnson and Sekin teams up with Station Film director Seyi Peter-Thomas to re-enact those frustrating calls and digital interactions we’ve all experienced

Sure, technology is great. But humans are more helpful.

Farm Bureau Financial Services has launched a new campaign from creative agency Johnson and Sekin. The multi-channel campaign drives the point home that there’s no substitute for a real human connection when it comes to personalised service.

Directed by Station Film’s Seyi Peter-Thomas, ‘Chat Bot Runaround’, ‘Random Quote’ and ‘Business Hours’ re-enact those frustrating calls and digital interactions we’ve all experienced where a bot furnishes one-size-fits-all answers for very personal or specific insurance and financial planning questions. The campaign assures consumers they can depend on a Farm Bureau agent or advisor for the knowledge and experience that will make their financial planning and insurance solutions simple… while avoiding the frustration of dealing with a bot.

The regional campaign will run in AZ, IA, KS, MN, NE, NM, SD & UT and includes broadcast TV, streaming video, radio, print, social media and various dynamic and high impact digital assets.