Four Walls, the Irish American whiskey brand founded by It’s Always Sunny in Philadelphia stars Rob McElhenney, Charlie Day, and Glenn Howerton, has released a cheeky, whiskey-fueled parody of Uber Eats’ latest Super Bowl commercial featuring Matthew McConaughey.
Embracing a budget reminiscent of Always Sunny’s early days, the ad was shot at LA’s Elbow Room before opening hours. Conceived by McElhenney’s More Better team and produced by Twelve Tone Productions, the spot playfully riffs on McConaughey’s theory that football was created as a marketing scheme to sell food.
Four Walls is rolling out the ad on social media today, capitalizing on the buzz surrounding the Super Bowl. The timing couldn’t be better, as the brand has just expanded into Louisiana. To celebrate, McElhenney is heading to New Orleans this weekend, making both scheduled and surprise appearances—all while cheering on his beloved Philadelphia Eagles.
