Barcelona, April 14, 2025 – ISDIN, a leading international photoprotection and dermo-cosmetics laboratory, has chosen Havas Media Network as its strategic partner for the global management of its digital activity. The award comes after a competition called by the brand in which the main agencies in our country participated.
Havas España’s media network has designed a work plan that will be managed entirely by a team custom-built for the brand, ISDIN Excellence Team España. This hub will be centralized from the Havas Media Network office in Barcelona and will provide an integrated service in the specialties of insights, measurement models and digital activation.
The ISDIN Excellence Team will be responsible for accompanying the strategic definition and execution of ISDIN’s international digital plan, focusing on 12 strategic markets for its brands Isdinceutics, Fotoprotección and Acniben, among others.
For Romina Arenas, Global Digital Business Director at ISDIN: “The collaboration with Havas allows us to continue advancing in our demand generation model, providing scale and global vision”.
Jorge Irizar, Global COO and CEO of Havas Media Network Spain: “ISDIN is a strategic client for us. They are growing in a very dynamic category. We are going to help them continue to improve in their key markets by sharing insights, data, technology and excellence in planning and buying. It’s a great responsibility and motivation.
Havas Media Network has been working for the brand since April 1, 2025.
