SINGAPORE 12 October 2023 – Iris Singapore has been appointed the agency of record (AOR) to handle the social media mandate for Far East Malls’ key brands, such as Orchard Central, the upcoming One Holland Village, and the corporate account for Far East Malls. Far East Malls comprises a portfolio of over 20 malls, such as Clarke Quay Central, Orchard Central, Katong V, Far East Square and more.
Iris Singapore was awarded the one-year mandate following a pitch process that included multiple agencies. Iris Singapore demonstrated creative ideas for elevating the social media presence of some of the most well-loved malls in Singapore. The remit includes content strategy and creation as well as media planning and buying on Far East Malls’ Facebook, Instagram, and TikTok.
Speaking on the appointment, Rebecca Nadilo, Managing Director, Iris Singapore, said, “Iris Inc was created exactly for briefs, brands, and clients like Far East Malls, where we have such vibrant communities to tap into to create content with us, and where we are focused on creating ideas that will earn their engagement, not just pay for it”.
Priya Kalidas, Head of Growth, Iris Singapore, added, “We are thrilled that our philosophy of participation resonated with Far East Malls. We can’t wait to unleash our work and partner with Far East Malls to launch their new experiences as well as support their already iconic ones”.
Since September, Iris Singapore has started rolling out shopper-focused social media content that aids the discovery of new unique spaces in Far East Malls. The social content also showcases the benefits of ShopFarEast, the Far East Malls reward programme.
About Iris Singapore
Iris is a multi-specialist creative network and a part of Cheil Connec+. We exist ‘For the Forward’. A mind-set that reflects Iris’ diverse skill set and what we deliver for clients; the reality of how to approach and benefit from disruption and change, in order to create bold leaps forward.
We are for those adventurous spirits who are progressive, driven, restless, and will not stop until they find the right answer. At Iris today, over 1000 people in 14 offices around the world are working with many of the most ambitious and successful businesses in the world, including Trust Bank, NTUC First Campus, GoTyme, Alcon, and Heineken.
