Iris, the global creative network, today announced it has been named as the lead creative agency for Monkey Shoulder in the US.
Monkey Shoulder, owned by William Grant & Sons Ltd, is one of the world’s best selling whiskey brands and is a challenger in the industry. After a competitive pitch process, Monkey Should knew Iris’ experience in participation marketing and connecting brands with culture and community was the way forward.
The pitch was handled by Creativebrief. Fallon previously held the account.
