Thursday, June 18, 2026
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators
No Result
View All Result
Roastbrief US
No Result
View All Result

Introducing Screeny: With Screeny, the creator economy is expanding from the ‘stream’ onto the big screen a New Era of Fan- Powered Entertainment, Turning Online Audiences into Sold- Out Theatrical Events

With Screeny, the creator economy is expanding from the ‘stream’ onto the big screen 

Roastbrief by Roastbrief
May 28, 2026
in Agency, Brands
Reading Time: 2 mins read
A A
Introducing Screeny: With Screeny, the creator economy is expanding from the ‘stream’ onto the big screen a New Era of Fan- Powered Entertainment, Turning Online Audiences into Sold- Out Theatrical Events
Share on FacebookShare on Twitter

Screeny lets creators turn their digital followers into in-theater audiences, offering fans a unique opportunity to see original content IRL (in-real-life) from their favorite streamers on the big screen before anyone else. It also offers theaters a flexible new programming option that delivers scalable ROI, driven by the creators’ fandom and performance metrics.

As the innovator in this new space, Screeny is redefining what it means to watch content and transforming passive viewers into packed theaters, live energy, and shared ‘creator community’ moments. What started as creator premieres is quickly becoming something much bigger: a new category of entertainment where true fans show up!

Since launching in October 2025, Screeny has sold out every premiere it has hosted to date (notably within hours) converting online fandom into real-world demand. Events have ranged from intimate 100-seat theaters to a single 3,000-plus-seat venue, with tens of thousands of fans showing up across markets, all driven directly by creators and their communities.

The model does not use traditional marketing. They do not rely on a studio system. Their success has been driven by raw audience connection. For a generation raised on digital content, Screeny is tapping into something deeper- the human desire to experience things together. The result is energy, belonging, and a shared moment that is not just a screening and can’t be replicated online. Streaming made content personal. Social media made content participatory. Screeny makes content communal again.

“Creators have built some of the most passionate audiences in entertainment,” said Elizabeth McLead, founder of Screeny. “We’re giving them a way to bring those audiences together in a unique way to experience their work, celebrate it, and connect in a way that simply doesn’t happen on a screen alone.”

In addition, every Screeny event is designed to go beyond the screening itself by blending premieres with red carpet moments, exclusive merchandise, live interactions, and fan-first programming that transforms a premiere into a truly experiential immersive event.

Building the infrastructure behind the movement, Screeny has already partnered with major theater chains including Cinemark and Marcus Theatres, alongside regional and independent partners such as Apple Cinemas, activating hundreds of screens across the country in a single day and is already partnered with some of the biggest streamers in the world with multiple upcoming events confirmed.

Tags: agencyBrandscreator economyFan- Powered EntertainmentOnline AudiencesSCREENYSold- Out Theatrical Events
ShareTweetPin
Previous Post

Gucci Accelerates Into Formula 1 and Joins Alpine’s Race Car

Next Post

Conagra Brands Selects Cornett as Marketing Agency for Modern Media Execution

Related

History Hit and Ubisoft Set Sail with New YouTube Documentary Exploring the Realities of Life During the Golden Age of Piracy
Brands

History Hit and Ubisoft Set Sail with New YouTube Documentary Exploring the Realities of Life During the Golden Age of Piracy

June 18, 2026
Cactus Announces New Book, “Man Therapy”, in Time for Father’s Day
Agency

Cactus Announces New Book, “Man Therapy”, in Time for Father’s Day

June 17, 2026
Preston Spire – New Leadership Pair; Selected by Meet Minneapolis as AOR
Agency

Preston Spire – New Leadership Pair; Selected by Meet Minneapolis as AOR

June 17, 2026
Prophet and Lyzr Create a New Partnership to Provide Strategic and Applied AI Capability to the Market  
Agency

Prophet and Lyzr Create a New Partnership to Provide Strategic and Applied AI Capability to the Market  

June 17, 2026
NYF Advertising Awards Announces HeimatTBWA\ Berlin – Agency of the Year, VML – Agency Network of the Year, and HORNBACH Awarded Brand of the Year
Advertising

NYF Advertising Awards Announces HeimatTBWA\ Berlin – Agency of the Year, VML – Agency Network of the Year, and HORNBACH Awarded Brand of the Year

June 17, 2026
SEVN Brings a New Direct-to-Fan Media Category to Sport Beach at Cannes Lions
Awards and Events

SEVN Brings a New Direct-to-Fan Media Category to Sport Beach at Cannes Lions

June 17, 2026
Next Post
Conagra Brands Selects Cornett as Marketing Agency for Modern Media Execution

Conagra Brands Selects Cornett as Marketing Agency for Modern Media Execution

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.