Join us for an exclusive conversation with Graham Lang, Chief Creative Officer at VML Canada and official Outdoor Lions juror at the 2025 Cannes Lions International Festival of Creativity.
We dive deep into the transformation of outdoor advertising in the digital age—where interactive experiences, digital screens, and bold creativity redefine how brands connect with people in public spaces. Graham shares insider perspectives on the evolving standards of creativity and what truly makes a campaign stand out on the global stage.
