Pumpkin Pet Insurance launched a new creative influencer campaign featuring some of the internet’s favorite cats and dogs – Gracie, Squirrel, Zoey, and Nala – to celebrate all of the wonderful things our pets do for us. And yet – while pets support our emotional and physical health – only 3.5% of pets in the U.S. have pet insurance.
In each spot, petfluencers were invited to have their “Best Day Ever,” captured on camera for broadcast and social ads. Campaign elements can be seen below:
- Production spots:
- Squirrel’s “behind the scenes” Reel
- Gracie’s “behind the scenes” Reel
- Zoey’s “Best Day Ever” supporting Reel
- Nala’s “Best Day Ever” supporting Reel
I’d love to connect you with the creative team behind the advertisement – Pumpkin’s Creative Director, Molly Shaw, production team Blitz Creative, or Moxie’s Creative Services Vice President, Becca Hale, if you’d be interested in hearing more about the campaign’s strategy, execution, and the results so far, which includes numbers and sentiment.
