Barcelona, Spain — 2025 – International animation powerhouse Le Cube has announced an exciting collaboration with award-winning design firm Hey Studio, marking a rare exchange of services within the industry. Le Cube has created a dynamic motion graphics reel for Hey, showcasing their diverse projects that range from product design to branding and animation. In return, Hey has undertaken the rebranding of Le Cube, enhancing its visual identity. Notably, this collaboration was a barter of services, with both sides leveraging each other’s strengths—a feat that is increasingly rare in today’s industry landscape.
Conceptually, Hey Studio approached the design of Le Cube’s visual identity by drawing inspiration from the layered structure of animation projects, akin to the setup in most animation software. This idea also reflects the various phases involved in the creative process. The design incorporates horizontal lines that evoke a retro feel while firmly anchoring the brand in a modern aesthetic. This approach not only highlights the essence of animation but also reinforces the collaborative spirit of the partnership.
On Le Cube’s side, the focus was on maintaining consistency across the various media that Hey has worked on, which includes modular sunglasses, craft beer cans, coffee packaging and 2D graphic systems. The challenge was to ensure that all these elements flowed seamlessly together. Fortunately, Hey’s strong visual thumbprint across all their projects ensured that the final output never felt like a collage. Instead, all campaigns and projects are united by Hey’s robust design DNA, creating a cohesive visual experience.
“We are thrilled to collaborate with Hey, a studio that embodies creativity and excellence,” said Ralph Karam, Creative Director and Founder of Le Cube. “This exchange has not only allowed us to showcase our animation skills but has also enriched our brand through Hey’s exceptional design capabilities.”
The collaboration has proven to be a resounding success for both studios, fostering a spirit of mutual growth and innovation. Hey’s rebranding efforts have breathed new life into Le Cube’s visual identity, aligning it with contemporary design trends while maintaining its core values.
“Partnering with Le Cube has been an incredible experience for us,” stated Veronica Fuerte Founder of Hey Studio. “Their expertise in animation has allowed us to showcase our projects in a way that we hadn’t really considered doable, and we are excited to see how our rebranding will enhance their presence in the industry.”
For more information about Le Cube and Hey Studio, please visit lecube.tv and heystudio.es
