April, 7 2025 – Chicago, IL – Today, full-service integrated agency Cramer-Krasselt (C-K) announces that Instant Pot Brands – a leading designer, marketer, and distributor of electric pressure cookers, air fryers, and other small kitchen appliances globally – has named it creative and media agency of record following a competitive review.
“Instant Pot Brands is thrilled to partner with Cramer-Krasselt on an exciting brand revitalization,” said Zsuzsanna Leber, Executive Vice President of Marketing, eCommerce, and Consumer Care at Instant Pot. “With a refreshed positioning and a focus on engaging a new generation of consumers, we sought a partner with the expertise to bring our vision to life.”
C-K will manage media strategy and creative execution for the appliance brand’s upcoming kitchen products launch. The data-driven independent agency combines creative, media, and data-driven insights to foster meaningful relationships across and beyond digital and social. Instant Pot joins a client roster that includes Tropicana, Porsche, Alzheimer’s Association, ECHO Outdoor Power Equipment, and Belle Tire.
“At C-K, we are all about driving measurable growth, building brand loyalty, and making friends for our clients,” said Karen Seamen, President and Chief Operating Officer at C-K. “Our interconnected approach allows us to move quickly in today’s ever-changing marketing world. We’re excited to bring a new strategy to Instant Pot’s upcoming launch.”
The first work from this partnership will launch in Q2.
