SAN FRANCISCO, November 16, 2023 — Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced “The Holiday Rescue App” – its most extensive holiday campaign yet, which reinforces its position as an indispensable partner to families throughout the entire holiday season.
“The Holiday Rescue App” brand campaign will run for seven weeks in the U.S. and Canada and features multiple campaign extensions, from hosting family and gifting the ultimate presents to preparing for New Year’s Eve celebrations. The original score by the team at Squeak E. Clean Studios pairs holiday fanfare with the pace and cymbal crashes to match the antics–and solutions–of an otherwise sunny family gathering.
“Instacart’s breadth of selection from more than 1,400 retail banners enables consumers to shop all of their holiday needs, including last-minute ingredients, holiday decor, presents, Christmas trees, and spirits this Thanksgiving through New Year’s Eve and beyond,” said Jasmine Taylor, Senior Director of Marketing at Instacart. “We know that unexpected curveballs are a constant during the holidays, so this campaign comes with a promise to save the day – and consumers’ sanity. We’re reminding busy families that we can rescue them all season long from the holiday madness.”
Additionally, to help celebrate the Instacart Shopper community, Instacart is launching a nationwide sweepstakes for 52 lucky shoppers who will win free groceries for a year. The sweepstakes runs from November 20, 2023, until January 1, 2024; Each batch Instacart Shoppers complete during this period counts as an entry to the sweepstakes, with holidays counting for 2x entries.
Multiple CPG brand partners are activating within the campaign to help inspire busy heads of household as they prepare for all of their holiday festivities, including Campbell’s, Conagra Brands, Diageo, Edwards Desserts, Hormel Foods, Kodiak, McCormick, Molson Coors, Mondelez, and Moet Hennessy in the U.S., and Hershey, Kellogg’s, Conagra Brands and Mars Wrigley in Canada. Instacart’s retail co-marketing campaigns will all feature “Holiday Rescue App” messaging and creative showcasing the breadth of its retail banner assortment and selection with gifting options across beauty, sports, home improvement, pet care, and spirits.
Instacart is taking a full-funnel approach with “The Holiday Rescue App” integrated campaign. Media will run across linear TV, OTT, search, YouTube, paid and organic social, influencer, audio, direct mail, and CRM to reach the widest audience possible. The campaign was created in-house by Instacart’s Creative Studio and Marketing teams.
Instacart’s “The Holiday Rescue App” Credits:
Laura Jones, CMO
Jasmine Taylor, Sr. Director, Consumer Marketing
Glenda Garcia, Sr. Marketing Manager
Taylor Erin, Creative Director
Megan Tuohy, Copywriter
Jess Guy, Art Director
Genesis Silva, Brand Design Lead
Justine Mar, Sr. Managing Producer
Emily Sarale, Producer
Maxwell Prendergast, Motion Graphics
Director: Siri Bunford
Editorial: Cut & Run
Music: Squeak E. Clean Studios
Executive Creative Producer: Michael Gross
Creative Director: Matthew Compton
Sr. Producer: Blade Thornton
Composer: Scott Langley
Audio Mix: Levology Sound