INNOCEAN Brazil has appointed J. (Jung Joo) Kwon as its new Chief Executive Officer. He takes over the Brazilian operation following John Lee’s return to INNOCEAN’s global headquarters in South Korea. The transition further strengthens collaboration across the agency’s international network and brings to Brazil an executive with extensive experience in strategy, business development and global management.
Kwon has built a diverse career, holding leadership positions at LG Electronics and LG Household & Health Care, where he worked across Product Marketing, Digital Marketing, Integrated Marketing Communications, Sales and Global Marketing. Throughout his career, he has developed strong expertise in building brands and driving business growth across international markets. After leaving LG, he pursued a number of entrepreneurial ventures, gaining hands-on experience in business development and management.
In 2019, Kwon joined INNOCEAN’s global headquarters in Seoul as Senior Manager of Strategy & Business Solutions. In 2022, he relocated to the United States to join INNOCEAN USA, where he served as Vice President and Executive Accelerating Officer. In this role, he led strategic growth initiatives, organizational development and business acceleration programs.
With leadership experience across multiple industries and international markets, Kwon arrives in Brazil with the goal of combining INNOCEAN’s global capabilities with the unique characteristics and dynamic nature of the Brazilian market, bringing together brands, culture, technology and creativity.
“I’m truly excited about this new challenge. Brazil represents a significant growth opportunity for INNOCEAN and is recognized as one of the world’s leading creative markets. My goal is to lead the transformations ahead by bringing our global network even closer to the needs and characteristics of the Brazilian market. We want to strengthen INNOCEAN’s presence while creating opportunities that combine strategy, technology and creativity to deliver meaningful business results for our clients,” says J. Kwon, CEO of INNOCEAN Brazil.
