INNOCEAN Brasil signs the launch of the new season of SompoCast, the podcast by the insurance company Sompo, which reaches its third season with a new approach to reinforce the brand’s positioning of proximity to the customer, a reference in sector knowledge and a strategic ally of the insurance market.
In this new phase, SompoCast goes mobile and, as in the previous two seasons, is once again hosted by journalist Glória Vanique. Produced in partnership with UOL Content_Lab, the episodes are being recorded directly in the offices of the invited companies in a format that promotes conversations between executives from major companies and Sompo experts, emphasizing the exchange of real-world experiences and personalized solutions in the insurance world.
The first episode features appearances by Ariel Grunewald, Director of Supermarket Services at APAS (São Paulo Supermarket Association), and Emerson Bueno, Commercial Director of Sompo’s Megabrokers, and is now available to the public on UOL’s YouTube channel. Executives from established brands across various sectors will be among the special guests for the next three new content episodes of the third season, which will be released by the end of the year. The episodes will also feature discussions on relevant topics in the corporate insurance world.
“We’ve introduced a new format for this season, reinforcing Sompo’s positioning as a company specializing in insurance and risk management, always close to its clients, providing the necessary knowledge. In addition to being itinerant, we’re focusing on a collaborative model where Sompo experts engage in relaxed conversations with executives. The idea is to showcase, from the clients’ own perspective, how Sompo understands their business and offers tailored solutions, strengthening relationships with partners and the market,” explains Luiz Bagatin, Creative Director of INNOCEAN Brasil.
“With SompoCast, we want to demonstrate in practice how Sompo stands by our clients, understands their challenges, and delivers tailored solutions. This new season reinforces our commitment to active listening and building strong partnerships, while also sharing relevant knowledge about the corporate insurance sector,” says Aline Télis, Marketing Manager at Sompo.
The launch of the new podcast series marks the continuation of INNOCEAN Brasil’s strategic work for the insurance company. In June, the agency also created and produced the web series “Solutions for Every Move in Your Business ,” developed for the Logistics and Transportation segment. The series reinforced Sompo’s uniqueness in this sector, presenting real-world challenges faced by companies and demonstrating how the company’s insurance policies work at every stage of the operation, from transportation to storage, from environmental risk to financial management.
With these projects, INNOCEAN Brasil reinforces its role as a creative and strategic partner of Sompo, helping to expand the brand’s reach and connect its products to more human and relevant business journeys.
