São Paulo, September 2023 – INNOCEAN Brasil, one of the subsidiaries of the INNOCEAN Worldwide network, announces Bruno Perez as its new Chief Operating Officer (COO). With a solid 20-year career in advertising and expertise in digital strategies, Bruno brings with him a track record of leadership and notable achievements in the industry.
The executive has had roles at major agencies, such as Grey and Ogilvy Brasil. In the latter, he spent the last 16 years in a strategic position in client services and played a crucial role in several internationally award-winning projects, including Cannes Lions, One Show, D&AD, London Festival, El Ojo, among others.
Still within the WPP Group, Bruno Perez was the leader of EightBar LATAM, a joint venture between Ogilvy and GroupM, exclusively dedicated to IBM’s operations. He significantly contributed to the company’s success and regional recognition.
As the COO of INNOCEAN, the executive states that he is ready to take on significant responsibilities to drive the agency’s growth and recognition in the Brazilian and Latin American markets. He said, “With my expertise in digital marketing and technology, I aim to strengthen INNOCEAN’s position as a cutting-edge agency in innovation and digital solutions to attract new clients from different sectors and evolve the business model.”
Other important pillars in his management include a focus on digital innovation to meet and exceed client needs, active contributions to business development, an approach to diversity and inclusion, and investment in the agency’s creative recognition through marketing and business awards. He added, “I want to drive concrete actions in the workplace culture, making the agency more creative and prepared for even better outcomes.”
John Lee, CEO of INNOCEAN Brasil, believes that Bruno Perez’s arrival will mark a new era for the agency. He said, “We expect that his digital excellence, strategic knowledge, and innovation capabilities will further strengthen the company’s position in the market.”