The global cloud communications platform, Infobip, has taken a significant step forward with the introduction of AI Hub, an all-encompassing artificial intelligence (AI) tool designed to enhance and create robust conversational experiences throughout the customer journey. This launch underscores Infobip’s commitment to providing innovative solutions that solve business problems and yield tangible results.
By integrating advanced analytics and generative AI features into Infobip’s robust Software as a Service (SaaS) portfolio, AI Hub enables businesses to build end-to-end customer conversational journeys. This not only boosts customer engagement in marketing, sales, or support but also drives business growth with minimal effort and without the need for programming knowledge.
This launch has been highlighted by Infobip’s collaboration with Microsoft, combining efforts to develop new ways to integrate generative AI within their customer engagement suite, offering more enriched conversational experiences.
AI Hub empowers e-commerce businesses to enhance their communication and marketing channels in various ways. For instance, through an AI assistant that aids in workflow automation, such as generating customer journeys or developing marketing campaigns, leading to increased conversions and sales.
Additionally, this tool facilitates crafting campaigns on social media and emails using generative AI to draft text and visual elements while ensuring customer loyalty through intelligent loyalty programs.
Furthermore, AI Hub offers insights into customers, providing details about their profiles and anticipating their future actions. It also assists agents with AI-analyzed information, summaries of previous calls, and suggested responses to enhance customer service.
This solution isn’t confined to e-commerce but adapts across diverse industries, allowing companies to harness its potential regardless of their sector. Infobip aims to become a conversational ecosystem, supporting digital transformation in the conversational age. Recently, Infobip collaborated with the digital insurance company LAQO, implementing a GPT-enabled chatbot that provides quick and personalized responses, freeing up time for agents to focus on more complex issues and deliver scalable service.