Independent agency Poke The Bear has been named the creative agency of record for GO BOWLING, the national marketing arm of the Bowling Proprietors’ Association of America (BPAA).
The new partnership will help to create a marketing campaign to unite 3,400 bowling centers nationwide—from household-name chains to neighborhood favorites—under a single brand platform designed to remind Americans how fun it is to go bowling.
The integrated campaign debuts in December at the GOBOWLING Military Bowl with additional major media placements across NASCAR and other sports and entertainment landmark events throughout the year.
“Everybody loves Bowling (capital B) – they simply forget about it. There’s just something about the sound, the feeling and the iconography of Bowling that we can’t wait to celebrate and remind America of,” said Bill Milkereit, Co-Founder at Poke The Bear.
“We met with several agencies and ultimately, our team felt most confident in Poke The Bear’s track record for bringing breakthrough creative and shaking up categories,” said John Harbuck, President, Strike Ten Entertainment. “Our national GOBOWLING message really needs to stand out. We can’t wait to see the campaign come to life.”
With 67 million people hitting the lanes each year, GoBowling continues to serve as the go-to destination for fans and families looking for news, tips, and deals from 3,400+ centers across the country. Efforts are ramping up as the group recently had a float during the Macy’s Day Thanksgiving Parade.
This win comes after a busy year for Poke The Bear, they recently launched See’s Holiday campaign while continuing to grow their portfolio working with brands like See’s, RDOne Bourbon and Johnsonville.
