In a historic leap for India’s digital news landscape, ITV Network has launched NewsX World—a pioneering Connected TV (CTV) News OTT application that marks a turning point in how news is curated, consumed, and personalized for Indian and global audiences. In a moment of national pride, NewsX World was earlier unveiled by Honourable Prime Minister of India, Shri Narendra Modi. This launch highlights iTV Network’s commitment to combining technology with credible journalism to offer a holistic, immersive experience.
NewsX World emerges as a groundbreaking Connected TV (CTV) news platform, bringing together all nine channels of the ITV Network into a single, cohesive OTT experience. This unified digital destination includes the newly launched NewsX World channel , the country’s leading English news channel NewsX, the widely trusted Hindi news brand India News, and six influential regional channels— India News Haryana, India News UP UK, India News Gujarat, India News MP CG, India News Punjab & India News Rajasthan. With just one app, viewers can now seamlessly access a rich spectrum of national, regional, and global news—anytime, anywhere—directly on their connected TVs.
Built for the modern, discerning viewer, NewsX World combines simplicity with intelligence. What truly sets it apart is the app’s personalised recommendation engine, which leverages AI and user behavior analytics to deliver a uniquely curated news feed for every viewer. Whether it’s live news, trending issues, or opinion programming, users are offered a dynamic, engaging, and tailor-made content experience that evolves with their interests.
Speaking on the innovation, Mr. Akshansh Yadav, Chief Product & Technology Officer at ITV Network, said, “The CTV app marks a new era in the news domain. Our vision was to create a digital ecosystem that not only aggregates the finest news content but also transforms the way users interact with news. With personalised content and recommendations, we offer a truly immersive and engaging experience that keeps users informed, involved, and coming back for more. This is just the beginning—NewsX World is set to redefine digital news consumption.”
Sharing the strategic vision behind the move, Mr. Abhay Ojha, Group CEO, ITV Network, added, “We are building a digital-first company that will break the barriers of traditional news broadcasting. By harnessing the power of personalised content, NewsX World is poised to pivot digital broadcasting into the next orbit. It’s not just an app—it’s a movement toward the future of news.”
This launch positions ITV Network as a frontrunner in embracing the future of connected, intelligent, and platform-agnostic news broadcasting. In an age where audiences demand both credibility and convenience, NewsX World sets a benchmark by combining ITV Network’s legacy of impactful journalism with cutting-edge digital innovation. It is not only a testament to the evolving consumption habits of the Indian audience but also a forward-looking model for global media.
With NewsX World, the future of news is now. Accessible, intelligent, diverse, and deeply personalized—this CTV app is ITV Network’s bold step into the next generation of journalism, reaffirming its mission to keep viewers informed, empowered, and always connected.
