It is a little odd that in Panama, a country of 4 million inhabitants, there are two distributors for the Ford brand. That’s why earlier this year, Ford Cincuentenario asked their creative agency for a summer campaign that will help them stand out from the other Ford dealer in Panama.
Taking advantage of the relaunch of the Ford Bronco, the summer and the fact that people only think about outdoor adventures, the agency Independiente Panamá decided to create a simple action that would also make a difference for its client: Ford Cincuentenario and its Broncos.
That was how the Bronco Grill was born, a grill inspired by the original Ford Bronco grill, designed and built to be a unique accessory that only Ford Cincuentenario Bronco models include. In addition, the Bronco Grill was designed to be easy to store, easy to clean and easy to use on any adventure.