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Indeed’s human-centered new brand platform recognizes that Jobs Need People

Roastbrief by Roastbrief
June 3, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Indeed’s human-centered new brand platform recognizes that Jobs Need People
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 This is the new work of 72andSunny for Indeed that brings humanity back to the hiring process. Yes, people need jobs, but jobs need people too.

Launching today, Indeed’s new Jobs Need People brand platform highlights the unique skills that every job seeker and recruiter brings to the table, zooming in on the humans excelling in their professions as a reminder of how valuable it is to feel seen and needed for the work we do.

You can check out the work HERE and more details HERE!

Also sharing a quote from Maddie McDowell, Group Creative Director at 72andSunny, that perfectly sums up the intention of the work: “It’s a rare privilege to launch a new platform that holds such deep, universal meaning. Everyone needs a job. But what a beautiful unlock it was when we articulated the reverse: jobs need people, too. It’s a simple but powerful truth. One that lifts everyone up. And honestly, no one but Indeed could deliver it with this much genuine heart.”

Tags: agencyBrandscampaignIndeedJobsnew brand platformpeople
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