Henrique Steyer is one of Brazil’s most renowned architects and designers, with work recognized in various places around the world. His practice blends Brazilian flair with creativity to bring out the best in his designs.
Now, in his latest initiative, the Brazilian is experiencing a major career highlight: an exhibition presented during the world’s most important design week in Milan, Italy. The project is carried out in partnership with the Porto Alegre-based agency Paim United Creators, with the collaboration of Neia Paz, local coordinator in Milan, to create a visual proposal that brings Brazilian design pieces to the windows of historic shops in the fashion capital.
“This is a very important moment for my career, not only professionally but also personally. Milan is the center of fashion, art, and the most innovative expressions of visual culture and beauty. Taking over the windows during this year’s Milano Design Week is, without a doubt, an achievement,” says Henrique.
The association of historic Milan shopkeepers invited the Brazilian designer to present a solo exhibition, occupying storefront windows during Milano Design Week. The display will take place at the historic Galleria Vittorio Emanuele, one of the city’s most iconic and “Instagrammable” locations.
The stores, some more than 200 years old, have created a circuit of themed windows featuring Steyer’s pieces, ranging from armchairs to decorative objects.
“With creative direction by Ismael Goli and José Portela, and in partnership with PAIM, it was possible to bring this idea to life. Brazil is incredibly rich in creativity, beauty, design, and art, and being able to showcase this at Vittorio Emanuele—where Meryl Streep filmed scenes for the new movie The Devil Wears Prada 2, which will also have its preview in Milan that same week—is very symbolic. Isn’t this a major moment for Brazilian design?” Henrique concludes.
Ismael Goli, Head of PDVX, adds: “For us at PAIM, it is a pleasure to be part of an initiative like this, especially alongside an artist like Henrique. Bringing Brazilian art to one of Milan’s most relevant weeks is a milestone. Paim is recognized for its creativity and excellence in business, and this project reinforces our desire to do things differently.”
