Global marketing agency IMA has landed both Gold and Silver awards at the 2024 Global Digital Excellence Awards for its work with Cloud Nine Hair and AG Barr.
Jonathan Price, Director of Digital Experience, said: “I’m incredibly proud of our team for winning Gold for Best B2C Website with Cloud Nine. This award showcases our expertise in ecommerce and Shopify, but more importantly, it highlights our ability to weave a powerful brand narrative into the customer journey.
“We take pride in understanding what real customers want and need when purchasing premium products—it’s not just about buying, it’s about creating an immersive and engaging experience that resonates with their expectations. By combining these insights with our creative and technical experience, we’ve created a platform that pushes Cloud Nine higher in a highly competitive category, and demonstrates how DX at IMA do things differently.”
Nicki Milner, Commercial Director at Cloud Nine said, “At Cloud Nine, we’ve always prided ourselves on delivering a premium experience that reflects the quality of our products, and our website is no exception. With refined design, seamless navigation, and personalised features, we’ve created a space embodying the luxury and innovation our brand stands for. This award is a fantastic recognition of that effort, and we’re grateful for IMA’s support in bringing our vision to life. Together, we’ve crafted an online experience that is as premium as our products.”
The Global Digital Excellence Awards judges described the blend of innovative design and strategic collaboration as ‘setting a new benchmark for excellence’: “Impressive results all around, the collaborative effort across the IMA team was evident and truly shone through in every aspect of the campaign. The remarkable uplift in engagement and e-commerce metrics highlights the effectiveness of their strategy. The well-thought-out and meticulously designed website delivered on ‘Apple-esque’ sensation in product presentation, elevating the overall user experience.”
Not only did IMA scoop Gold for its worth with Cloud Nine, it was also awarded Silver in the Best Social Influencer Campaign Category, for AG Barr fruit juice-based energy drink brand Rubicon RAW.
Abbi Sherbourne, Brand manager for Rubicon RAW, AG Barr added “This achievement is a testament to the dedication and hard work of our entire agency, brand, and digital team, who work really hard to ensure our influencer and athlete partners are perfectly aligned with our core brand values while still meeting our ambitious KPIs.”
In the words of the judges: “IMA impressed with their thorough research and [the] team’s adaptability in the face of challenges highlighting their creativity and resilience. The case study effectively showcased the campaign’s innovative approach to influencer marketing in a highly competitive market.”
The Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools and teams from across the globe; recognising and celebrating stand-out innovation and creativity. The accolades are awarded for creative thinking in the production of websites, innovative use of data and technical implementation across campaigns, with the awards judged by leading industry experts from around the world.
