Ignacio has previously worked with brands including Nestlé, Visa, Heineken, Sura and Telefónica
Ignacio Lanata has been appointed as chief operating officer Ogilvy Chile, and will report to Constanza Archain, CEO Ogilvy Latina Sur. In this role, he will oversee local and regional creative and business capabilities.
Constanza Archain, CEO Ogilvy Latina Sur, said “with Ignacio’s arrival, we reinforce our commitment to a market that has so much potential. We are celebrating Ogilvy’s 75th anniversary, and it is a great satisfaction to see how we have grown as a network over time. I believe that the key is to learn from the past, strengthen the present and bet on the spirit of innovation that moves us to expand boundaries. In Chile we have many goals to achieve, and we are clear about where we want to go. I am proud of the great team of professionals in this house, who also work side by side with the team in Argentina, and all united to LATAM”.
Ignacio Lanata, COO Ogilvy Chile, added “I´m very excited to join Ogilvy and be part of this network of giants. We have a strong and ambitious plan to expand as creative leaders in the industry. We have a solid positioning, that will grow based on our global capabilities, and will allow us to deliver new and better creative business solutions. I am convinced that great results will came along in a short period of time”.
Ignacio has more than 20 years of experience in the most important global communications groups, holding different leadership roles in Chile and Latin America for clients such as Nestlé, Visa, Heineken, Sura and Telefónica, among others, with which he has received multiple awards for creative effectiveness.