- Global Media Industry veteran joins omnichannel media owner’s rapidly growing team
- Experiential and mobile propositions added to exclusive outdoor offer
- Data, technology, and programmatic outdoor solutions offer advertisers unprecedented effectiveness
- i-media’s ownership of a specialist environment and enhanced targeting capabilities position the company well to benefit from the rise in Programmatic Digital Out of Home (“Pr DOOH”)
London – 08 / 07 / 25: Omnichannel media owner, i-media, today announces the appointment of Nick Lawson as Chairman, effective immediately.
Previously Global Chief Executive of EssenceMediacom, Nick was responsible for driving business development, marketing, and product offers across 98 offices in 45 markets. During his 34 years at the helm, Nick evolved Mediacom from a small independent UK media agency into WPP’s largest media agency network globally, handling over £24 billion in billings.
The hire further strengthens the leadership lineup during a period of rapid growth, following Mayfair Equity Partner’s investment in 2024. The investment accelerated i-media’s digital estate, expanded its portfolio into experiential marketing, and deployed technological and data-processing tools that unlock customer and vehicle data for brands.
With a presence at more than 130 roadside locations, i-media provides advertisers with access to UK motorists, a varied and affluent audience, reaching an average of 6.6 million weekly visitors and more than 31 million unique visitors annually in high dwell-time environments. The Company has also developed the UK’s largest network of full-motion large-format digital screens at Motorway Service Areas via exclusive partnerships with major operators including Moto, Welcome Break, Roadchef, and Extra. This summer, the company will launch a ground-breaking B2C app that will provide brands with unrivalled opportunities to connect with consumers on UK roads.
Jonathan Lewis, i-media CEO said, “Nick joining is a hugely exciting moment for the business and I am thrilled to be working with him. i-media has undergone a programme of rapid transformation, and Nick’s rich experience and leadership, and his deep understanding of the industry, will fuel the next stage of our journey. As a team, we are well-positioned to take advantage of the transforming media industry by leveraging data and technology to maximise and measure returns for some of the world’s biggest brands.”
Nick Lawson, i-media Chairman said, “I’m really looking forward to working with Jonathan and the whole team. i-media is one of the UK’s most innovative media owners, combining unrivalled audiences with first-class digital and data capabilities. The rapidly growing opportunity in programmatic OOH advertising is transforming media like never before – and I am delighted to join a company at the forefront of this change.”
About i-media
Founded in 1995, i-media has been the leading force in Motorway advertising for over 25 years. A leading UK tech-based Omnichannel media owner company, i-media’s mission is to revolutionise the advertising ecosystem on UK roads. Equipped with their pioneering data platform, i-media partners with ambitious brands to drive strategic growth and vision.
i-media offers an intelligent motoring media network, powered by data, insights, and pioneering technology. Giving advertisers access to an attractive media-starved audience via full motion DOOH, experiential, and in-app advertising solutions. A multi-layered communication platform delivering both broadcast and narrowcast audiences through the intelligent use of data and analytics, i-media is on a mission to digitise and redefine how brands connect with on-the-go motorists.
i-media’s closed-loop network leverages data, including Automated Number Plate Recognition (ANPR) technology, to improve audience targeting. It allows for the delivery of advertising that responds in real-time to the make, model, and age of the vehicles at an MSA, generating insights on the audience targeted by advertisers. This approach delivers dynamic, contextual advertising that generates a tangible and measurable return on investment (ROI) for customers.
