Hyundai Motor Brasil is launching its new advertising campaign “Hyundai is for you”. The audiovisual piece highlights the differentials offered to Hyundai customers and invites the public to check out the brand’s updated portfolio, which is already strongly established in the domestic market with the Hyundai HB20 and Hyundai CRETA models, and which since last year has also offered the 100% electric Hyundai IONIQ 5 model and the Hyundai PALISADE 8-seat premium SUV. All this to the tune of “Por Você”, a hit song in Brazil in the 1990s.
“The new campaign seeks to reinforce the concept of customer focus, so traditional in Hyundai’s operations in Brazil and around the world. We want to give this visibility to the attributes that the brand delivers to the market, beyond the already recognized quality of our vehicles. Our relationship with the driver goes far beyond the moment of sale. We continue to monitor the consumer experience and meet their needs throughout the vehicle’s useful life. This is how the strong bond between the brand and Brazilians has been built, and our new material celebrates the relationship we have with our customer base and invites those who have yet to experience all these advantages to join the Hyundai family,” says Cristiano Mineiro, Executive Marketing Manager at Hyundai Motor Brasil.
In the advertisement signed by INNOCEAN Brasil, Hyundai emphasizes that it is for its customers that 100% of the vehicles produced in Piracicaba (SP) are tested on a track, to guarantee the maximum quality of each Hyundai vehicle sold throughout the country. Also highlighted are the 5-year unlimited mileage warranty, the 24-hour driver assistance services provided by Hyundai Bluelink, the international award-winning models such as IONIQ 5 and Palisade, which are now also available in Brazil, and the frequent offers that give customers access to top-of-the-range technologies and conveniences at lower price points.
“Our aim is to establish a deeper and more meaningful connection with consumers by integrating retail actions into a long-term brand platform. The goal is to turn the campaign into a lever for branding as well – strengthening attributes such as trust, proximity and innovation – while boosting the generation of qualified leads for conversion channels,“ adds Guilherme Nogueira, Operations Director at INNOCEAN Brasil.
The video for Hyundai Motor Brasil’s “Por Você” campaign will soon also be available during commercial breaks on free-to-air TV. It is also available on Hyundai’s Instagram profile (@hyundaibr) and on the brand’s YouTube channel (youtube.com/hyundaibr). More information about this and other campaigns can be found on Hyundai’s social networks on YouTube, Instagram, Facebook, LinkedIn and TikTok.
