Toronto, ON – July 2, 2025 – Celebrating its 9th year, Hype PR continues its growth with the addition of three exciting new clients – Right to Play, Giant Tiger Stores Limited, and Protein Candy – while deepening its partnerships with clients Service Inspired Restaurants (SIR CORP) and Rogers Sports & Media.
With a proven track record of delivering high-impact, culturally relevant campaigns, Hype PR helps brands connect with audiences through influencer partnerships, talent integrations, and strategic publicity.
New Partnerships Driving Impact:
Building on its portfolio of cause-driven clients like Special Olympics Canada and espnW, Hype PR is thrilled to partner with Right to Play, a global organization dedicated to empowering children through play. The agency will work to elevate awareness for The Heroes Gala and International Day of Play, securing impactful media coverage for these key initiatives.
In addition, Giant Tiger, a leading Canadian-owned retailer where low prices, amazing finds and community support come together to be Canada’s place to save, has joined Hype PR’s roster. Partnering with Ottawa agency Banfield, Hype PR will drive influencer campaigns to engage loyal customers and introduce the brand to new audiences.
Protein Candy, a rapidly growing wellness brand, has also tapped Hype PR to elevate its presence in Canada. Working with Lifelong Crush, the agency will enhance the brand’s visibility in the low-sugar, high-protein snack market through strategic media relations.
“We’re proud to bring our unique mix of cultural fluency and media expertise to new partners like Giant Tiger and Protein Candy,” says Erin Richards, Founder & Lead Strategist at Hype PR. “As we continue to grow, we remain focused on building lasting relationships and delivering work that’s highly customized, senior-led, and results-driven.”
Strengthening Long-term Partnerships:
Hype PR continues to build on its successful, long-term collaborations, including a strong influencer engagement partnership with Dairy Farmers of Ontario. The agency is also proud to renew its support for SIRCORP, the renowned Canadian restaurant group behind Jack Astor’s, Scaddabush, and Reds. Recently, Hype helped bring a meaningful Make-A-Wish campaign to life for Jack Astor’s, featuring a Toronto Raptors player to celebrate the launch of their new kids charity menu and Partnership Program, on World Wish Day.
Rogers Sports & Media remains another valued partner, with Hype PR recently leading a content creator campaign for the Stanley Cup Playoffs. In collaboration with SDI and Publicis, the initiative united Canadian hockey fans under the This is Our Game platform.
Team Expansion to Meet Growing Demand:
To support its expanding client roster, Hype PR has strengthened its influencer marketing team with the addition of Kayla Vaz, Influencer Marketing Manager, and Adrienne St. Louis, Influencer Marketing Specialist. Their expertise will enhance the agency’s capabilities in creator strategy, content development, and platform innovation.
With deep roots in entertainment, sports, lifestyle, and expanding further into retail and wellness, Hype PR continues to deliver integrated PR campaigns that drive real business impact. The agency offers end-to-end services including strategy and planning, experiential activations, influencer seeding, crisis communications, and affiliate programs—always led by senior talent.
“As we grow, our focus remains on delivering work that’s not only effective, but also emotionally resonant and deeply connected to the communities our clients serve,” adds Richards. “That’s what builds brand love—and that’s what Hype is built for.”
