Swedish director Daniel Lundh has teamed up with Australian production company ‘Haven’t You Done Well’ for commercial representation across Asia-Pacific.
Having honed his craft at agencies including ACNE and SNASK, Lundh has since shifted into the director’s chair and has established himself as one of the go-to directors for fresh, idiosyncratic, perfectly-observed comedic spots. He’s directed acclaimed campaigns for the likes of Samsung, H&M, Klarna, Adidas, Tesco and most recently Gravox.
‘’Daniel has built a reputation for brilliant character-driven comedy with a focus on close observation over punchlines.’’ explains EP & Head of Commercial Tom Rickard. ‘It’s a restrained, dry sensibility that Australian audiences are craving, having grown out of the rimshot ‘ba-dum ching’ comedy that has plagued the industry.’’
‘’I had a great time shooting recently in Australia. I didn’t know Australia had winter. I’m still not completely convinced it does.I also saw a dead kangaroo on the side of the road. It was the first kangaroo I’d ever seen, so technically quite a big moment for me. I also ate Ramen 5 times, which I now consider an Australian dish.’’ Daniel Lundh.
Founded by Australian comedy group Aunty Donna, HYDW is an award-winning, comedy specialist production company at the intersection of advertising, online and traditional entertainment. The company aims to amplify Australian alternative comedy for the international stage through their direct connection to audiences and in-depth understanding of comedy consumption across all platforms.
