Tuesday, May 13, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Hydro Flask is a “Friend for Life” in new campaign

Roastbrief by Roastbrief
July 4, 2023
in Campaign, Digital, Marketing
Reading Time: 2 mins read
A A
Hydro Flask is a “Friend for Life” in new campaign
Share on FacebookShare on Twitter

In partnership with Portland agency North, Hydro Flask is showcasing its durable, everyday, on-the-go insulated products that can join any adventure in the Friend for Life campaign. Their gear is up for anything –literally – as the Hydro Flask logo comes to life.

Friend for Life combines live action and animation to bring the playful Hydro Flask logo to life as a little friend who just wants in on the fun. Every Hydro Flask has its own personality to perfectly reflect the owner, told through vibrant colors, add-on stickers and accessories. But what we know now is that the little Hydro Flask logo rambunctiously does what we do when we aren’t looking…kind of like an “Andy’s home!” moment in Toy Story. 

In one spot of the Friend for Life campaign, a Hydro Flask is left behind at the gym. The lights go out, and our little friend has a chance to experience a workout, leaping from the bottle to exercise with shoe strings and a 5-pound dumbbell overhead press. Once the owner returns to the gym the next morning, the Hydro Flask is still there waiting for her with ice-cold water inside. Little did she know that her Hydro Flask friend had one heck of a workout. 

In the second spot, a group of friends gathers at the beach, leaving their Hydro Flask Carry Out Soft Cooler in the sand. While waiting for the group to return, and enjoy their picnic, the little Hydro Flask logo wastes no time. It pops off of the cooler to go surfing and play fetch with a dog, all while keeping the group of friends’ snacks and drinks ice-cold and fresh.

“The brand has significantly high awareness, but we needed to focus on the reasons to believe – the functions that allow Hydro Flask to support our daily lives – while showcasing the full suite of Hydro Flask products,” says Rebecca Armstrong, Co-Founder, CEO of North. “The performance and dependability of this brand is an important differentiator from other products on the market, so we wanted to really give it that personal connection to consumers.” 

The campaign will appear on streaming TV, online video, social, programmatic display, and retail media, inspiring an active, joyful life for all.

ShareTweetPin
Previous Post

BUNTIN and SERVPRO Conquer Dragon And Squid Cleanup in Latest Brand Campaign

Next Post

People-first performance agency Intender appoints GM after 3 years of exponential growth

Related

Students in 26 Countries Win In 2025 Young Ones Awards
Awards and Events

Students in 26 Countries Win In 2025 Young Ones Awards

May 12, 2025
Bastion Acquires Leading Corporate Affairs Firm Daymark
Agency

Bastion Acquires Leading Corporate Affairs Firm Daymark

May 12, 2025
Make-A-Wish Aotearoa launches ‘The Waiting Room’ via Chemistry
Agency

Make-A-Wish Aotearoa launches ‘The Waiting Room’ via Chemistry

May 12, 2025
Director Shiraz Joins Lord Danger
Agency

Director Shiraz Joins Lord Danger

May 12, 2025
Women’s Super League Football Rebrand from Anomaly
Brands

Women’s Super League Football Rebrand from Anomaly

May 12, 2025
Reverie Content Welcomes the Director Brothers
Agency

Reverie Content Welcomes the Director Brothers

May 12, 2025
Next Post
People-first performance agency Intender appoints GM after 3 years of exponential growth

People-first performance agency Intender appoints GM after 3 years of exponential growth

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.