Premium pizza franchise, Hungry Howie’s, announces it has named Gravity Global as its new agency of record following a competitive review. Under a three-year agreement, Gravity will act as the lead agency for general market audiences. The remit encompasses strategy, creative, social, content development and media planning and buying and help with ongoing innovation of the brand’s marketing approach.
“We were looking for a full-service partner who could help Hungry Howie’s not only engage our loyal customers but also attract new audiences,” said Rob Elliot, EVP of Marketing at Hungry Howie’s. “Gravity has a proven track record of doing just that for national consumer brands. Together, we’ll bring our mission to life by delivering quality products and flavor across every touchpoint while driving meaningful growth for the business.”
The partnership will enhance the pizza franchise’s brand presence through integrated marketing efforts across digital, social, TV, radio, and print. Gravity will create the framework for this effort with a unified strategy that positions the brand for long-term growth, while also strengthening its presence across channels. The full-service agency will facilitate seamless collaboration between Hungry Howie’s, its franchisees, and other third-party marketing partners to ensure effective execution and results as well.
“We are excited to be working with Hungry Howie’s to propel their business to new heights. Hungry Howie’s is an iconic pioneer in the pizza industry, and they are perfectly poised to continue their growth,” said Scott Thaler, Chief Marketing Officer at Gravity Global. “By unifying Hungry Howie’s voice and targeting, we will deliver campaigns that resonate with its audience and increase sales. Together, we will reinforce its presence as a leader in the pizza industry.”
The first campaign is set to launch in Q3 2025. This win comes on the heels of Gravity Global’s recent launch of Gravity One, a new division designed to help brands stay relevant in a fast-moving world shaped by a new generation of decision-makers.
ABOUT GRAVITY GLOBAL
Gravity Global is a global brand-to-demand marketing consultancy specializing in clients operating in complex markets. Its focus on a proprietary model, F.A.B. (Fame, Admiration and Belief) has been the cornerstone of clients’ business growth. Founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity Global has 400 employees across the United States, Europe, and APAC.
ABOUT HUNGRY HOWIE’S
Known for inventing Flavored Crust® pizza, Hungry Howie’s has been around for more than 50 years and provides customers of all ages high-quality products at a great value. Currently, the brand has over 500 stores in 21 states across the United States and their customers are big fans of flavor. The menu aims to satisfy all – with dough made fresh daily in-house at all locations, offering original round, deep dish, thin crust, and gluten-free options, coupled with the array of options for just crust, including 8 free Flavored Crust® options – Butter, Asiago Cheese, Cajun, Butter Cheese, Sesame, Garlic Herb, Ranch, and Italian Herb. No one can live on pizza alone, so Hungry Howie’s offers a great selection of calzone-style oven-baked subs, Howie Bread®, fresh salads, Howie Wings®, Howie Rolls®, desserts & Pepsi® products.
The company is also widely known for its annual Love Hope & Pizza campaign, giving back to the National Breast Cancer Foundation for the past 15 years. The campaign marks its commitment to give back to local communities, by educating all around breast cancer awareness. To learn more about Hungry Howie’s and to stay in the know, check out www.hungryhowies.com or stay up to date through Instagram, Tik Tok, Twitter, and Facebook.
