Independent ad agency and video-production company Humanaut will be ensuring that a great many Big Green Eggs will find homes just in time for summer’s peak grilling season. The campaign will highlight the brand’s highly anticipated rebrand and new positioning. The agency won the business in February, and the work will launch in May.
Longtime fans love the Egg for the superior flavor it delivers—a result of its unique shape, inspired by ancient kamado cookers, which allows for optimal airflow and precise temperature control. It’s also quite versatile in that it can be used to grill, smoke, bake, sear, and roast.
Big Green Egg promotes eco-friendliness through its use of natural charcoal and its durable, long-lasting ceramic construction, making it a sustainable choice for cooking. That makes Humanaut a very good fit since the agency’s own rallying cry is “We’re the world’s top ad agency for brands making things better for people, animals, and the planet.”
