CHICAGO – April 1st, 2025 – To celebrate the newest innovation from the only leading brand with blowout protection in every direction*, Huggies® is stepping up to the challenge of parenthood with a new limited-edition product that’s sure to spark attention: The Poop Poncho.
Huggies research and development has found baby poop can travel at up to 7 feet per second, which inspired them to create a campaign where parents go to extremes to avoid any “blow back” from diaper blowouts. Enter the Poop Poncho, a ridiculous alternative to not using the new and improved Huggies Little Snugglers® diapers: the only leading brand with blowout protection in every direction*.
The Poop Poncho is designed for parents who haven’t discovered the power of Little Snugglers…yet. With a bold statement reading “Wish I Had Huggies” across the back, this limited-edition poncho underscores the importance of Little Snugglers’ newest innovation: a front and back blowout blocker. Interested consumers can enter for a chance to get their very own Poop Poncho starting March 31, at PoopPoncho.com, through April 4.
Inspired by their new Huggies Little Snugglers ad campaign running April 3rd, The Poop Poncho serves as a cheeky reminder of the often-messy reality of parenting and Huggies’ commitment to helping give parents peace of mind so they no longer have to go to extreme lengths to protect from blowouts.
“We made a diaper with blowout protection in every direction to make a meaningful difference in caring for baby,” said Andrea Zahumensky, Kimberly-Clark North American president of Baby and Child Care and mom of three. “It’s our latest innovation that delivers on our purpose of making products that make a difference in peoples’ lives. Being a team of parents, grandparents, aunts, uncles, and caregivers makes this work deeply personal.”
