Grey Hong Kong helps the bank branch out its support through Hong Kong
HSBC has always been committed to supporting the Hong Kong (HK) community. As the epidemic’s fifth wave gradually subsided, HSBC announced the ‘Branching Out Our Support’ campaign. Designated branches across the eighteen districts of Hong Kong will be given a make-over to form the largest support network – showing their support for the Hong Kong community.
Eighteen designated HSBC branches will become Hong Kong’s photo-worthy spots. To spread positivity and unveil the city’s hidden gems, each branch across the eighteen districts will showcase signature landmarks and sights of the district along with a dedicated, inspirational quote.
The HSBC Main Building in Central also recently launched the ‘Branching Out Our Support’ light show – urging the Hong Kong community to slow down and enjoy life while capturing new opportunities.
Sonic Choy, creative partner, Grey HK: “The people in HK have been making a concerted effort to meet with all the challenges posed by the pandemic. We want to give them the opportunity to experience some joy, and enjoy all the photo-worthy spots, accompanied with inspirational quotes.”
Lim Wai Hung, CEO, Hong Kong, HSBC, said: “HSBC has been supporting the HK community for 157 years, and through the Hongkong Bank Foundation, we have donated HKD170 million to support the Red Cross anti-pandemic hotline as well as subsidise the ‘Door-to-door Vaccination programme’ Launching the ‘Branching Out Our Support” campaign allows us to stay closely connected with the community, which we hope will continue to thrive.”
The campaign will be rolled out in HSBC branches and on social media for the Hong Kong market.
In addition, HSBC has launched a check-in mini-game on Facebook and Instagram to encourage people to tour different districts of Hong Kong. They will also randomly select 40 lucky winners to each receive an HKD2,000 HKTV Mall coupon. Stay tuned to the HSBC Facebook page and Instagram to find out more.
HSBC’s designated branches under the ‘Branching Out Our Support’ campaign:



GREY HONG KONG
CEO, GREY HONG KONG AND CHIEF CLIENT OFFICER: Adam OConor
HEAD OF STRATEGY: Owen Smith
BUSINESS PARTNER: Winky To
CREATIVE PARTNER: Sonic Choy
CREATIVE DIRECTOR: Kenny Ip
GROUP ACCOUNT DIRECTOR: Matt Wong
ACCOUNT DIRECTOR: Sharon Hui
SENIOR ART DIRECTOR: Jeffery Wong
SENIOR COPYWRITER: Sing Chan
HSBC HONG KONG
HEAD OF CUSTOMER PROPOSITIONS AND MARKETING, HONG KONG: Brian Hui
SENIOR MARKETING MANAGER: Ken Chan
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