Now, two founders are applying that same playbook to another category that’s been overlooked for over a decade. Intimate wellness.
Kim Aviv and Ada Trujillo, co-founders of Mila, believe intimate wellness deserves the same thoughtful approach that made K-beauty a global phenomenon. By pairing beauty-first design with skincare-inspired formulations, they’re helping shift the conversation around sexual wellness from something hidden or taboo to an intentional part of everyday self-care.
As consumers increasingly embrace holistic wellness routines, Kim and Ada believe intimate care is the next category poised for mainstream adoption – because the conversation is finally changing.
