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How “1,2,3 Release Em” TikTok Sound Turned Into Newly Produced Visual Project

Roastbrief by Roastbrief
December 11, 2025
in Campaign, Entertainment
Reading Time: 2 mins read
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How “1,2,3 Release Em” TikTok Sound Turned Into Newly Produced Visual Project
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December 2025 — TikTok continues to redefine how cultural moments evolve into full-scale creative projects, as creator Neace Robinson releases the official music video for “I Wish That Heaven Had a Phone (1,2,3, Release Em)” — the full-length track inspired by her viral sound that has generated 38.1 million views and more than 92,000 remixes on the platform.

The music video debuted exclusively on The Shade Room, one of the most influential digital platforms shaping today’s pop culture narratives.
WATCH: https://www.instagram.com/reel/DSGWtJWAYl6/?igsh=MWdwbmpsbGxndG0yYg%3D%3D

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The release underscores how creators are transforming memes into creative expression that resonates on a deeper emotional level. Robinson’s sound, which blends humor with reflections on grief and healing, has sparked conversations across social media — and captured the attention of industry leaders.

Angie Nwandu, founder and CEO of The Shade Room, served as executive producer for the project, recognizing an opportunity to spotlight a creator whose work has become both culturally relevant and creatively influential. The collaboration highlights The Shade Room’s expanding role in elevating emerging voices and shaping what captures public attention.

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