NEW YORK (November 21, 2024)—Household, the award-winning creative agency specializing in brand transformation, has appointed Tara Mellett as their U.S. president. In this role, Mellett will be responsible for driving stateside growth, building and leading a high performing team and scaling the U.S. side of the business. Based in New York, she will report to Group CEO, Julie Oxberry.
“For the past 12 years, we’ve worked extensively with several of the biggest brands in the U.S. and now, with Tara’s support, we’re formally expanding our footprint on the ground with our first office in New York,” Oxberry said. “We’re doubling down on our distinctive offering—Fame, Fans & Fortune—with the belief that strategic creativity is not only a fundamental business dynamic, but key to commercial success.”
With Mellett at the helm of the U.S. business it will pave the way for strategic client acquisitions across key sectors; retail, food & beverage, consumer finance, entertainment, health & wellness, beauty, and lifestyle & sport, guided by a 360-degree approach to brand building that is deeply connected to human and cultural values.
“Experience is everything—a differentiator, a selling point, a way to break out from a crowded brand landscape—and that’s something Household has appreciated since its founding,” Mellett said. “That’s why we’re still the go-to agency for purpose-driven brands seeking business transformation through brand experience. I’m looking forward to influencing the future vision of this incredible agency as we pave the way for what comes next and help more brands tap into fame and fandom.”
Mellett brings over two decades of brand experience to the team across a variety of sectors. Prior to Household, she was the President of Phenomenon Marketing & Entertainment (now Human Standard), which won Ad Age’s Small Agency of the Year Award. While serving as Global Account Lead for Pepsi during her time at TBWA\Chiat\Day, Mellett was responsible for relaunching the brand’s global masterbrand campaign. At Ground Zero, Mellett spent six years running the ESPN account. She is drawn to brands and businesses that are looking to grow and connect with their audience and new audiences in distinct ways.
“Tara’s extensive experience, strategic mindset, customer focus and deep industry connections make her the perfect leader to drive our vision forward in the U.S.,” said Oxberry. “It’s been an amazing journey so far and with our continued focus on critical themes that reflect how the world and customers are evolving, I can’t wait to see what we achieve next.”
