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HOUSE OF RABBITS! A Visionary Creative Shop Helmed By Industry Leaders Springs to Life

Roastbrief by Roastbrief
March 18, 2025
in Campaign
Reading Time: 3 mins read
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HOUSE OF RABBITS! A Visionary Creative Shop Helmed By Industry Leaders Springs to Life
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New York, NY – [3/14/25] – Meet House of Rabbits! a creative shop that embraces the spirit of nature’s most agile problem solvers—rabbits—to help brands prosper and be prolific.

Founders Daniela Vojta, Susan Young and Sarah Beaumont have over 25+ years of big agency experience leading accounts like P&G, AT&T, Microsoft, mastercard and tackling tough challenges with impactful creative. They met years ago creating award winning work for the Tide brand. “In Sarah, Susan and I found the perfect partner and expertise to bring ideas to the next level. With House of Rabbits! we want to create a place where building brands feels as energizing as it is inspiring – for both clients and us.” says CCO Daniela Vojta. 

“Our superpower is solving challenging briefs with boundless creativity,” says CEO Sarah Beaumont. “Like rabbits, we move fast, think ahead and multiply impact.” CCO Susan Young added “here, we believe fortune favors creativity. And we enjoy a lot of carrot cake.”

But make no mistake—this is no whimsical, aimless frolic. House of Rabbits! is already hard at work on a variety of projects ranging from big productions to AI and emerging tech. Their approach is simple: combine the best creative minds with the most innovative tools to help brands leap ahead.

They just launched a new culture-infused campaign for their first client Code.org. It shows Gen Z girls that computer science is not a distant, abstract concept but something thrillingly relevant to their passions. It is a visually arresting mix of high quality, big video production and AI. 

“House of Rabbits! never fails to surprise us – in the best way. Their ideas are sharp, insightful, and always perfectly tuned to what we need. I especially love their obsession with craft and all the details“ says Sarah Morrison, SVP of Marketing at Code.org.

“We want to help our clients move at the speed of culture and adapt their brands to the shifting landscape,” says CCO Daniela Vojta. A case in point: when the popular actress and Big Brother Brazil contestant Vitória Strada was sequestered, House of Rabbits! gave her a voice outside of the house. They partnered with her team to create an AI twin who could actively engage in the social conversation.

With their keen instincts, relentless curiosity, and collaborative spirit, House of Rabbits! is here to help brands multiply their success with creative solutions for any project or medium. The founders’ impressive collection of awards and accolades proves they are serious about the work, but clearly their furry alter egos show they do not take themselves too seriously.About House of Rabbits! House of Rabbits! is an independent creative shop dedicated to helping brands grow and be prolific. Founded by three industry leaders with over 25 years of experience and guided by the belief that fortune favors creativity. Because when creativity thrives, brands do too.

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