Los Angeles, CA & New York, NY – March 19, 2025 – Today, Honor Society and MacGuffin Films have announced they are joining forces, combining two industry-leading brands to form a bicoastal production powerhouse under the leadership of Honor Society Founder and Managing Partner Megan Kelly.
Fusing the unique strengths of Honor Society’s exceptional lifestyle, comedy, and live-action production with MacGuffin’s expertise in sophisticated food and product photography, the joined companies launch a unique creative offering. Working together with the shared mission to push creative limits across live-action and tabletop with the ability to share resources, the companies have already successfully flexed their joint capabilities with recent collaborations.
“MacGuffin is a beloved company with an impeccable reputation and partnering with Honor Society is an incredible opportunity. This partnership brings together two companies with a shared passion for creativity and gives our directors an opportunity to work within either brand. Together we give each other the resources to expand creatively and professionally,” said Megan Kelly.
Honor Society is a female owned, bi-coastal production company with an established reputation for partnering with the highest level directors, agencies and brands to produce A-level projects at the highest standards of creativity. MacGuffin Films is one of the world’s premier tabletop commercial production companies based in New York. Led by President Michael Salzer and Executive Producer Sam Wool, MacGuffin is renowned for its meticulous execution of food and product moments featured by brands worldwide.
This joint venture provides access to specialized expertise and infrastructure, providing seamless support for projects of any scale and scope. Though the company continues to be bi-coastal and work globally, The New York office features three in-house studios, industrial kitchens, on-site rigging and prop creation as well as full editorial services which are able to support production for both brands.
“Joining forces with Honor Society gives us the opportunity to offer our clients elite talent for live action and for our brands to work seamlessly on creative execution. Having a roster with live action directors that have food experience gives us the ability to explore new offerings and continue to grow creatively.” said Sam Wool.
The curated roster of elite talent represented by Honor Society x MacGuffin is made up of directors with diverse experience across the industry. A few names from the exceptional combined roster are: Cary & Jon, Chris Bean, Cynthia Wade, Nick Fuglestad, Marie Constantinesco, Molly Schiot, Melissa Bolton-Klinger, and Jesse James McElroy. The roster is made up of nearly 50% female directors.
