Vancouver – July 29, 2026 – Hong Kong China Rugby (HKCR) partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary of the Cathay/HSBC Hong Kong Sevens, bringing together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform.
Powered by the Tixserve-enabled HKCR Ticketing app, supporters securely accessed digital tickets, event information, exclusive content and interactive activations throughout the tournament. By integrating Tradable Bits’ FanCRM and engagement platform with Tixserve’s authenticated digital ticketing technology, HKCR created a frictionless digital journey while gaining richer first-party fan data and deeper insight into supporter engagement.
The initiative supports HKCR’s ambition to deliver a world-class digital experience as the Hong Kong Sevens celebrated its 50th Anniversary and enters a new era at Kai Tak Sports Park. Designed to engage local supporters, international visitors and the global rugby community, the platform strengthened fan relationships before, during and after the tournament.
The partnership builds on HKCR’s digital engagement ambitions and the proven value of connected fan experiences. Previous campaigns have delivered 180% increase in campaign participation; 50% reduction in average campaign completion time; record-breaking ticket proceeds with the biggest Saturday attendance in tournament history; 34% reduction in Meta advertising cost-per-acquisition with dynamic audience sync; and 35% year-on-year increase in web sessions, demonstrating the power of combining digital engagement with first-party fan data.
“The Hong Kong Sevens has always been about creating unforgettable experiences for fans,” said Matt Rosslee, Head of Digital at Hong Kong China Rugby. “Partnering with Tixserve and Tradable Bits allowed us to deliver a connected digital journey that matched the scale and ambition of this landmark tournament while helping us build stronger, more meaningful relationships with our supporters.”
James Kirby, Co-Founder and Head of Operations at Tixserve, said, “A digital ticket can achieve far more than grant entry. It can be the beginning of a lasting fan relationship. By combining secure digital ticket fulfilment with fan engagement and first-party fan data, we’re helping sports organisations create more personalised supporter experiences while unlocking long-term commercial value.”
Mike Morris, General Manager, APAC at Tradable Bits added, “Fans expect digital experiences that are simple, connected and personalised. Together with HKCR and Tixserve, we’re creating a seamless fan journey that helps rights holders build stronger relationships with their audiences while delivering greater value for partners and sponsors.”
As sports organisations continue to prioritise first-party fan relationships, the collaboration between HKCR, Tixserve, and Tradable Bits demonstrates how mobile-first digital ticketing can become the foundation for deeper engagement, richer fan insight and sustainable commercial growth.
