Honda Motors UK Appoints Karmarama as Lead Creative Agency

Karmarama extends 18-year relationship with the automotive business

Honda UK has retained Karmarama, part of Accenture Interactive, as its lead creative agency for its Automotive business in the UK after a competitive pitch. The appointment marks the continuation of an 18-year relationship between the brand and agency.

Honda’s statutory review saw Karmarama go up against an undisclosed number of top UK agencies in a hard-fought process which was run in house.

As the winning agency, Karmarama’s brief is to continue to deliver brand marketing and demand generation campaigns across multiple integrated channels, with a special focus on step changing digital engagement across Honda’s entire UK marketing communications strategy.

The award also includes brand activation for Honda’s Rugby Football Union sponsorship, following a deal announced last September which sees the brand named performance partner and official automotive partner to England Rugby.

Karmarama first started working with Honda in 2004, handling activity including below-the-line and digital campaigns, as well as dealership advertising. In 2016 it expanded its brief, winning a competitive pitch focused on Honda’s sponsorship of films on Channel 4.

Olivia Dunn, head of communications at Honda Motors UK, said: “I’m thrilled that the Karmarama team have retained our business after a competitive review process. They came with fresh thinking and great creative work and demonstrated a continued passion for our business which we have seen throughout our 18-year relationship. They very much won on merit and we’re really looking forward to continuing our journey with them.”

Ben Bilboul, Karmarama, CEO, Karmarama & managing director, Accenture Interactive said: “Relationships of the length and depth that we have with Honda are incredibly rare and we feel pretty lucky and honoured to be continuing our partnership. Honda is and always has been a cornerstone account for Karmarama, delivering great category changing work. We’re looking forward to continuing this especially with the forthcoming RFU 6 nations campaign.